Monitorng the World Wide Web

Check out the size of these markets! What I will argue next is that the Web is quickly moving towards Social Publishing. Could it be the fulfillment of the promise of the web?...easy to create web pages, wherein all those who join can edit and contribute based upon whatever it is that interests people.

comScore MediaMetrix (August 2008)

  • Blogs: 77.7 million unique visitors in the US
  • Facebook: 41.0 million MySpace 75.1 million
  • Total internet audience 188.9 million

eMarketer (May 2008)

  • 94.1 million US blog readers in 2007 (50% of Internet users)
  • 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)

  • 184 million WW have started a blog 26.4 US
  • 346 million WW read blogs 60.3 US
  • 77% of active Internet users read blogs


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