Consumers make the best content creators
Adweek ran an article that talked about how brands are asking their consumers to create their commericals or webisode story lines. This idea has fascinated me ever since I say 'Meet the Luckys" from Mercury. We tried "Unleash Your Freak" with the Charger launch, and then http://www.wearethemudds.com/ , but I am increasingly impressed with how far and how fast this is going. When you look at http://www.jibjab.com/ or http://www.rosterteeth.com/ or www.icebox.com or http://www.mondomedia.com/ you are looking at very creative, very democratic, and generally irreverant work. But let's face it...most indie work is going to be either very sad or very sarcastic. You will find the anger and angst coming forth with either macabre tales of suicide and deperations or satires where you get to laugh as everyone one tries to "stick it to the man." I see that James Cameron is even in the game. He wants people to play multiplayer adventure games and then capture t