More art than science, or is it the other way around?

Clearly the past has been one of passivity and viewership. Today we are in a world of greater interactivity, and the future promising much greater integration of virtual and real worlds.

In the internet, the recent past was about access: AOL, AT&T, @Home. This is declining. Today we live in an internet that is more about audience: Yahoo!, NBC, Lowe's. This is beginning to show signs of decline. Tomorrow will be about Engagement. Like Blogger is to gmail is to Picaso is to Instant Messanger...the point is to interconnect all aspects of life.

Personalization = control.

Available is the internet. Broadband is always on. Wireless is always on with you!

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