Social Media, Consumer Behavior and the Internet
For more and more aspects of our lives, the Internet is the "everyday
answer." For travel, almost everyone uses the Internet over a travel
agent or calling an airline directly. Surprisingly, financial services
have overcome privacy and security concerns and now most people bank
online. This follows the acceptance of the ATM in lieu of branch
visits, so perhaps is not too surprising. We see that people are
managing their careers online, whether with job search (Careerbuilder)
or resume management (Linkedin). Even finding love (Match.com) or
other relationships (Craigslist or hookup.com) is more and more the
mainstream. We read that most people buy goods in stores, but Amazaon
and other shopping sites are generally accepted. Most people do not
use Skype to call, but more people adopt it for one-on-one connections
with distant friends and family.
The power has certainly shifted over the past decade. Comfort with the
Internet has grown dramatically, as fear has subsided. Usage i…
answer." For travel, almost everyone uses the Internet over a travel
agent or calling an airline directly. Surprisingly, financial services
have overcome privacy and security concerns and now most people bank
online. This follows the acceptance of the ATM in lieu of branch
visits, so perhaps is not too surprising. We see that people are
managing their careers online, whether with job search (Careerbuilder)
or resume management (Linkedin). Even finding love (Match.com) or
other relationships (Craigslist or hookup.com) is more and more the
mainstream. We read that most people buy goods in stores, but Amazaon
and other shopping sites are generally accepted. Most people do not
use Skype to call, but more people adopt it for one-on-one connections
with distant friends and family.
The power has certainly shifted over the past decade. Comfort with the
Internet has grown dramatically, as fear has subsided. Usage i…
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